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YouTube channel Miniminter is owned by Simon Edward Minter who is a YouTube personality who made most of his net worth online plus a member of the Sidemen. He has an estimated net worth of $42 million. He lives in London. The videos he posts are mostly about FIFA, vlogs, Q&A sessions and a bunch of other fun videos. Simon also owns another YouTube channel called MM7 Games where he does random games and vlogs.
How Much Money Does Miniminter Make?
Miniminter has over 11 million subscribers as of 2024 and has amassed over 4.2 billion views since 2008. In a day this channel is able to get an average of 1.1 million views (approximately 80% of the views are from Shorts) across its different videos. This will translate into an average revenue of around $1,700 a day which adds to around $620,000 a year just from YouTube ads.
Miniminter Clips is his third channel where he mostly does reaction videos. It has amassed over 1.3 million subscribers and has accumulated over 700 million views. It gets an average of 260,000 views per day (approximately 10% of the views are from Shorts) and this should generate an estimated revenue of $1,800 per day ($660,000 a year).
MM7 has over 5.5 million subscribers as of 2024 and has so far gotten over 3.1 billion views since it was started in September 2013. In a day the videos in the channel collectively get around 700,000 views per day (approximately 20% of the views is from Shorts) which generates earnings of around $4,400 per day ($1.6 million a year)
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisem*nt, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Sidemen
The Sidemen is a British YouTube group consisting of internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S. The group produces videos of various challenges, sketches, and video game commentaries on their shared YouTube channel.
ii) Sponsorship
Miniminter has worked directly with different companies who want to advertise their products directly within the videos. He has promoted brands such as Express VPN, Honey, Pouch, Soccer Manager, Asus, Air Up, Gym Shark and many others.
iii) Twitch
Miniminter regularly streams content on Twitch and there streamers make money through ads, subscriptions, donations and bits.
iv) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.
